Model ML

Model ML creates AI systems for the finance industry. This campaign was designed to introduce them as a new smart solution in the finance sector. The animations are designed for digital screens in tube stations in London’s financial district and for use on Model ML’s social channels. The series focusses on a dot motif that expands to represent data, and contracts again to suggest Model ML’s role in automating processes.

Client
Model ML

Design:  
Ben Pearce

Roles
Art Direction
Design
Motion Graphics

Period
Jan 2026