Deliveroo

I spent 18 months working with the design studio at Deliveroo developing a distinctive illustration style for the brand. Work included the creation of an illustration guidelines and usage document and an extensive library of illustration and design assets including icons, spot illustrations, narrative illustrations and animations. I helped to develop the consumer and rider mobile apps and worked on various partner, rider, internal and consumer comms, marketing and advertising materials including illustrations for a nationwide press and billboard campaign.

Client
Deliveroo

Roles
Art Direction
Illustration development
UI animations
Motion graphics
Icon design
Spot illustrations

Projects
Brand illustration style development, Nationwide OOH billboard campaign, UI design for the Deliveroo consumer and rider mobile apps, Social media campaigns, various marketing and comms.

Period
2018 - 2019

Lottie in-app delivery tracker animations

Illustrations for a nationwide OOH ad campaign

Art for Deliveroo's London Headquarters

Presentation on usage and guidelines for the Deliveroo illustration system 

Animated content for internal films and social feeds