Model ML

Model ML creates AI systems for the finance industry. This campaign was designed to introduce them as a new smart solution - showing at tube stations in London’s financial district and on Model ML’s social media channels. The series of looping animations focus on a dot motif that expands to represent data, and contracts again to suggest Model ML’s role in automating processes.

Client
Model ML

Design:  
Ben Pearce

Roles
Art Direction
Design
Motion Graphics

Period
Jan 2026